In less than a month Red Dragon FM's "Love Wales" campaign has raised more than £10,000 for its charity, Help A South Wales Child.
As well as support from Stereophonics, Natalie Imbruglia & Beverley Knight, generous listeners have been flooding the station with calls asking how they can get their hands on the charity's official wristbands.
This week and until the Blues shop closes after Friday night's game against The Borders, supporters can purchase a wristband from the Arms Park store.
Each one sold raises £1 for Help A South Wales Child. In the last year alone the charity has raised more than £180,000 for deserving individuals and organisations across the region. The red wristbands can also be purchased from Red Dragon FM reception in Cardiff Bay or via their website. www.reddragonfm.com