Cardiff Blues are delighted to confirm the extension of their relationship with Land Rover as Official Vehicle Partner.
The luxury car manufacturer has been a long-standing supporter of rugby, from the grassroots to the elite, and came on board at Wales’ Capital Region in 2016.
Land Rover has once againaffirmed their commitment with a new deal to remain at the Arms Park.
Cardiff Blues chief executive Richard Holland said: “We are thrilled to sign a new deal with Land Rover as Official Vehicle Partner following a hugely successful first three years.
“Land Rover has become a great supporter of not only our senior squad but the entire region we represent and the clubs and communities within it.
“We look forward to building upon these foundations and the relationship continuing to grow from strength to strength.”
Land Rover’s support of rugby has extended to three Rugby World Cup tournaments including this year’s spectacle in Japan and six British & Irish Lions tours.
In the UK, Land Rover’s investment in rugby includes, Official Vehicle of Premiership Rugby and Title Sponsor of the UK grassroots rugby programme, the Land Rover Premiership Rugby Cup, which has been engaging the next generation of rugby players for nearly a decade.
Closer to home, Land Rover has been a driving force behind the Cardiff Blues Land Rover Cup and Plate competitions – the biggest junior club competition in Wales, which promotes participation and showcases the vibrancy of the club game.
Anthony Bradbury, Jaguar Land Rover UK Marketing Director said: “Land Rover is delighted to be extending its partnership with Cardiff Blues and continue the strong ways of working that have been in place since 2016.
“The relationship with Cardiff Blues allows Land Rover to engage customers, the club’s passionate supporters and importantly, the local grassroots community.
“Much like Land Rover, Cardiff Blues has a proud heritage. To be able to extend our partnership allows both parties to add to this together and we are very excited at the opportunities that lie ahead.”