The 12 captains from the Guinness PRO12 teams in London for the launch
The Guinness PRO12 was launched at the Diageo Headquarters in Park Royal, London on Tuesday with all 12 clubs' captains and coaches in attendance, including new Director of Rugby Mark Hammett and captain Matthew Rees from Cardiff Blues.
The season will kick off next week Friday, 5 September with Munster versus Edinburgh Rugby and Ospreys versus Treviso, while Glasgow Warriors will host last year's champions Leinster at Scotstoun in a replay of the 2014 final on Saturday, 6 September. The other fixtures on the first weekend are Scarlets versus Ulster and Connacht versus Dragons before Blues complete the opening weekend with an away trip to Zebre on Sunday.
This year's Guinness PRO12 promises to have added spice with the new European competition qualification system. A total of 227 international players from 14 countries will also be looking to secure a place in their national squads ahead of next year's Rugby World Cup.
The arrival of new partners Guinness, as Title Sponsors and Sky Sports as Broadcasters will also enrich the PRO12. Their longstanding involvement and experience in the world of Rugby will no doubt enhance what is already a thriving and exciting competition.
The PRO12 experienced year on year growth for the 5th consecutive year for both match attendance and TV audiences in 2013/2014.
This season, the first 13 rounds will see at least 91% of matches broadcast live in the UK and Ireland. 50% of these matches will also be broadcast in more than one territory.
The Guinness PRO12 social media platforms and website have grown exponentially over the last number of years and will continue to keep supporters and Media fully up to date throughout the season. Some of the key features include: live text commentary for 135 matches, news, imagery, videos.
In addition, a new Guinness PRO12 app, which will be available on all platforms and downloadable in the coming days.
Cardiff Blues face Newport Gwent Dragons in a huge European Rugby Challenge Cup quarter-final on Saturday, April 4 - and you can celebrate pre and post-match with Cardiff Blues and the Cardiff Blues Supporters' Club at BT Sport Cardiff Arms Park!
Welsh Pro Rugby's main sponsor BT Sport will help make it a Welsh derby day to remember for thousands of rugby supporters at the big European quarter-final with the creation of a buzzing Family Village at Rodney Parade.
Cardiff Blues are hosting a special Open Evening this Wednesday night at BT Sport Cardiff Arms Park to give prospective students and parents the chance to discover more about our new and exciting rugby education programme.
Our Cardiff Blues Rugby Camps return this Easter to give children right across our region the opportunity to participate in rugby during the holidays - and after selling out our last two camps you can book NOW to avoid any disappointment!
Supporters are being invited to get on their bike and gear up for an epic charity bike ride from Cardiff to Paris this June - with the last few places now available to raise vital funds for #StayStrongForOws
The players at Cardiff Blues will be hoping to play with some true Gallic flair for the rest of the Guinness PRO12 season - after the region teamed up with a successful French bistrot in the Welsh capital.
Cardiff Blues will be celebrating St David's Day when the region faces Edinburgh Rugby at BT Sport Cardiff Arms Park on Sunday afternoon (kick-off 12.45pm) - with hundreds of children invited as part of our Regional Schools Day.
Fine footwear retailer The Brogue Trader - one of the official sponsors of Cardiff Blues - is celebrating after being recognised by the British Footwear Association at its annual Footwear Industry Awards.
Argentine ace Joaquin Tuculet scored a sensational try in the eighth minute of injury time as Cardiff Blues produced an astonishing finale to snatch victory over Connacht Rugby after an unbelievable Guinness PRO12 encounter.
A powerful second half surge from new table-toppers Munster Rugby saw the run in three tries and wrap up victory over Cardiff Blues as the Guinness PRO12 season resumed at the newly-developed Irish Independent Park.