The countdown is on to the new GUINNESS PRO12 season at BT Sport Cardiff Arms Park - and preparations are going like clockwork thanks to an exciting new partnership with Watches of Wales.
Watches of Wales is a family run business specialising in the buying and selling of exquisite pre-owned watches. And now Wales' number one watch dealer and Rolex specialist has teamed up with Blues for the 2014/15 campaign.
The Watches of Wales logo will now be proudly displayed on the laptops of all the coaching team at Blues and the company is also providing a watch to be presented to the Player-of-the-Season at the region's prestigious End of Season Dinner.
Matt Church, Sponsorship Manager at Cardiff Blues, said it was the perfect time to join forces with Watches of Wales.
"Watches of Wales are an ambitious and successful business that has enjoyed fantastic growth in recent years with the launch of a new website and offices in Cardiff, Cowbridge, London and Stratford-upon-Avon," he said.
"We're naturally delighted they have agreed a sponsorship deal with us and also hospitality in the new TWL Sky Lounge for the season.
"We look forward to welcoming them to BT Sport Cardiff Arms Park and to building a long and successful partnership with them for years to come."
Paul Hornblow, Director at Watches of Wales, added: "Watches of Wales are proud to announce we are an official sponsor of Cardiff Blues and wish the team, under the guidance of new Director of Rugby Mark Hammett, the very best of luck of the 2014/15 season.
"We look forward to working closely with the Blues throughout this season and offering staff, players and supporters a truly fantastic range of watches with the very best in customer service based on two decades of experience."
Cardiff Blues travel to Myreside on Friday to take on Edinburgh Rugby in a crucial Guinness PRO12 clash, and with Wales facing Scotland in the RBS 6 Nations at BT Murrayfield on Saturday, it promises to be a weekend of non-stop rugby action at the Scottish capital. Here are some useful advice to Cardiff Blues travelling supporters.
To celebrate the opening of the newly refurbished Guinness PRO12 Pack Bar, the world famous Irish brewer will be offering supporters free pints of the black stuff ahead of Saturday's clash with Ulster.
'TACKLE' - the first-ever joint community rugby initiative between the four professional teams in Wales has been launched (today Weds 19th October) bringing an inspiring new rugby education programme to young people in Communities First areas. Partners in the project were joined by Wales' star rugby internationals Sam Warburton (Cardiff Blues), Alun Wyn Jones (Ospreys), Gareth Davies (Scarlets) and Hallam Amos (Newport Gwent Dragons), for the launch at Aberdare Community School.
The Welsh Rugby Union, together with Pro Rugby Wales, has secured significantly improved insurance cover for all registered players, coaches and referees at each of its member clubs and regions at reduced costs -working with Aon, one of the world's largest insurance brokers and risk advisors.