The countdown is on to the new GUINNESS PRO12 season at BT Sport Cardiff Arms Park - and preparations are going like clockwork thanks to an exciting new partnership with Watches of Wales.
Watches of Wales is a family run business specialising in the buying and selling of exquisite pre-owned watches. And now Wales' number one watch dealer and Rolex specialist has teamed up with Blues for the 2014/15 campaign.
The Watches of Wales logo will now be proudly displayed on the laptops of all the coaching team at Blues and the company is also providing a watch to be presented to the Player-of-the-Season at the region's prestigious End of Season Dinner.
Matt Church, Sponsorship Manager at Cardiff Blues, said it was the perfect time to join forces with Watches of Wales.
"Watches of Wales are an ambitious and successful business that has enjoyed fantastic growth in recent years with the launch of a new website and offices in Cardiff, Cowbridge, London and Stratford-upon-Avon," he said.
"We're naturally delighted they have agreed a sponsorship deal with us and also hospitality in the new TWL Sky Lounge for the season.
"We look forward to welcoming them to BT Sport Cardiff Arms Park and to building a long and successful partnership with them for years to come."
Paul Hornblow, Director at Watches of Wales, added: "Watches of Wales are proud to announce we are an official sponsor of Cardiff Blues and wish the team, under the guidance of new Director of Rugby Mark Hammett, the very best of luck of the 2014/15 season.
"We look forward to working closely with the Blues throughout this season and offering staff, players and supporters a truly fantastic range of watches with the very best in customer service based on two decades of experience."
Judgement Day III is on target to break the all-time attendance record for a Welsh regional rugby match at the Millennium Stadium on Saturday 25th April, after ticket sales went through the 40,500 mark today.
Cardiff Blues face Zebre in the last Guinness PRO12 game of the season at BT Sport Cardiff Arms Park on Saturday, May 16 (kick-off 3pm) - and the ladies of the region are invited to come along and enjoy a special day with the Blues!
Cardiff Blues are hosting a special Open Evening this Wednesday night at BT Sport Cardiff Arms Park to give prospective students and parents the chance to discover more about our new and exciting rugby education programme.
Our Cardiff Blues Rugby Camps return this Easter to give children right across our region the opportunity to participate in rugby during the holidays - and after selling out our last two camps you can book NOW to avoid any disappointment!
The players at Cardiff Blues will be hoping to play with some true Gallic flair for the rest of the Guinness PRO12 season - after the region teamed up with a successful French bistrot in the Welsh capital.
Cardiff Blues will be celebrating St David's Day when the region faces Edinburgh Rugby at BT Sport Cardiff Arms Park on Sunday afternoon (kick-off 12.45pm) - with hundreds of children invited as part of our Regional Schools Day.
Fine footwear retailer The Brogue Trader - one of the official sponsors of Cardiff Blues - is celebrating after being recognised by the British Footwear Association at its annual Footwear Industry Awards.
Battling Cardiff Blues produced a second half performance packed full of character and spirit to push Ulster Rugby all the way in an absorbing Guinness PRO12 encounter at a packed out Kingspan Stadium.
Argentine ace Joaquin Tuculet scored a sensational try in the eighth minute of injury time as Cardiff Blues produced an astonishing finale to snatch victory over Connacht Rugby after an unbelievable Guinness PRO12 encounter.