The countdown is on to the new GUINNESS PRO12 season at BT Sport Cardiff Arms Park - and preparations are going like clockwork thanks to an exciting new partnership with Watches of Wales.
Watches of Wales is a family run business specialising in the buying and selling of exquisite pre-owned watches. And now Wales' number one watch dealer and Rolex specialist has teamed up with Blues for the 2014/15 campaign.
The Watches of Wales logo will now be proudly displayed on the laptops of all the coaching team at Blues and the company is also providing a watch to be presented to the Player-of-the-Season at the region's prestigious End of Season Dinner.
Matt Church, Sponsorship Manager at Cardiff Blues, said it was the perfect time to join forces with Watches of Wales.
"Watches of Wales are an ambitious and successful business that has enjoyed fantastic growth in recent years with the launch of a new website and offices in Cardiff, Cowbridge, London and Stratford-upon-Avon," he said.
"We're naturally delighted they have agreed a sponsorship deal with us and also hospitality in the new TWL Sky Lounge for the season.
"We look forward to welcoming them to BT Sport Cardiff Arms Park and to building a long and successful partnership with them for years to come."
Paul Hornblow, Director at Watches of Wales, added: "Watches of Wales are proud to announce we are an official sponsor of Cardiff Blues and wish the team, under the guidance of new Director of Rugby Mark Hammett, the very best of luck of the 2014/15 season.
"We look forward to working closely with the Blues throughout this season and offering staff, players and supporters a truly fantastic range of watches with the very best in customer service based on two decades of experience."
Existing Season Ticket holders are advised that full details of all packages for the 2015/16 season have now been posted out to you and will arrive in the coming days - and that the deadline to renew your seat has now been extended!
Supporters are advised that Cardiff Blues will be holding a presentation on the field post match on Saturday afternoon to mark those players leaving the region, hand out caps and the end of season awards.
First team stars Cory Allen, Ellis Jenkins, Adam Jones and Kristian Dacey were among the special guests as Cardiff Blues held the Sphere Solutions Blues Tag Rugby Festival at BT Sport Cardiff Arms Park.
The players at Cardiff Blues will be hoping to play with some true Gallic flair for the rest of the Guinness PRO12 season - after the region teamed up with a successful French bistrot in the Welsh capital.
Cardiff Blues will be celebrating St David's Day when the region faces Edinburgh Rugby at BT Sport Cardiff Arms Park on Sunday afternoon (kick-off 12.45pm) - with hundreds of children invited as part of our Regional Schools Day.