Every ticket for the Premiership Rugby 7s Series generates a 50p donation
The Welsh stage of the Premiership Rugby 7s Series explodes into life at BT Sport Cardiff Arms Park this Saturday - and fans attending a night of thrilling regional rugby will also be showing their support for the #StayStrongForOws campaign.
Cardiff Blues last week announced a fundraising and awareness campaign for injured player Owen Williams.
The Premiership Rugby 7s Series will be the first major event held at Owen's home region since he suffered the serious injury in Singapore and fans attending on Saturday are already showing their support.
Cardiff Blues have joined forces with the Welsh Rugby Charitable Trust to ensure valuable funds are raised to help and support Owen long-term as he continues his recovery.
And Regional Rugby Wales (RRW) - the body that represents the four professional regional rugby teams in Wales - is now pleased to announce that for every ticket sold for the Premiership Rugby 7s Series opening leg in Cardiff a donation of 50p will be made to the trust.
Fans can also buy specially created #StayStrongForOws wristbands from the Cardiff Blues Store on the night of the big 7s Welsh Regions contest this Saturday.
The wristbands carry the #StayStrongForOws motto and have been created in gold and navy blue to represent Cardiff Blues and Owen's home town club Aberdare RFC. Wristbands are available for just £1.50 each.
Anyone who wishes to donate funds direct can also do so by sending cheques to Cardiff Blues made payable to the 'Welsh Rugby Charitable Trust' and marked 'for Owen Williams'.
Tickets remain on sale NOW for the Premiership rugby 7s Series at BT Sport Cardiff Arms Park. Ticket prices are just £5 for Regions Season Ticket holders (£3 for concessions) £10 for other guests (£5 concessions). Standing tickets are priced £4 for adult Season Ticket holders and £8 for other guests.
Season Ticket holders at Cardiff Blues are reminded that they gain FREE entry to the British & Irish Cup pool fixtures this season - starting with Saturday's home fixture against Nottingham Rugby at BT Sport Cardiff Arms Park (kick-off 2.30pm).
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Cardiff Blues suffered a first defeat of the season in the European Rugby Challenge Cup as a second half burst of tries from Harlequins saw the English side claim victory at BT Sport Cardiff Arms Park.