Every ticket for the Premiership Rugby 7s Series generates a 50p donation
The Welsh stage of the Premiership Rugby 7s Series explodes into life at BT Sport Cardiff Arms Park this Saturday - and fans attending a night of thrilling regional rugby will also be showing their support for the #StayStrongForOws campaign.
Cardiff Blues last week announced a fundraising and awareness campaign for injured player Owen Williams.
The Premiership Rugby 7s Series will be the first major event held at Owen's home region since he suffered the serious injury in Singapore and fans attending on Saturday are already showing their support.
Cardiff Blues have joined forces with the Welsh Rugby Charitable Trust to ensure valuable funds are raised to help and support Owen long-term as he continues his recovery.
And Regional Rugby Wales (RRW) - the body that represents the four professional regional rugby teams in Wales - is now pleased to announce that for every ticket sold for the Premiership Rugby 7s Series opening leg in Cardiff a donation of 50p will be made to the trust.
Fans can also buy specially created #StayStrongForOws wristbands from the Cardiff Blues Store on the night of the big 7s Welsh Regions contest this Saturday.
The wristbands carry the #StayStrongForOws motto and have been created in gold and navy blue to represent Cardiff Blues and Owen's home town club Aberdare RFC. Wristbands are available for just £1.50 each.
Anyone who wishes to donate funds direct can also do so by sending cheques to Cardiff Blues made payable to the 'Welsh Rugby Charitable Trust' and marked 'for Owen Williams'.
Tickets remain on sale NOW for the Premiership rugby 7s Series at BT Sport Cardiff Arms Park. Ticket prices are just £5 for Regions Season Ticket holders (£3 for concessions) £10 for other guests (£5 concessions). Standing tickets are priced £4 for adult Season Ticket holders and £8 for other guests.
Wales will host the opening games of the Singha Premiership Rugby 7s Series at the BT Sport Cardiff Arms Park as the four Welsh Pro teams go head-to-head in an exciting afternoon of summer derby rugby.
Can't get tickets for the Rugby World Cup? Well now you won't have to miss a second of the action alongside passionate fans as we are running two special events so you can watch the big games with Cardiff Blues and in the company of some Welsh rugby legends!
One of the most eagerly awaited events of the British motorsport calendar - the British FIM Speedway Grand Prix - will return to the Millennium Stadium on Saturday, July 4 - and at Cardiff Blues we've got FIVE PAIRS of tickets up for grabs!
The players at Cardiff Blues will be hoping to play with some true Gallic flair for the rest of the Guinness PRO12 season - after the region teamed up with a successful French bistrot in the Welsh capital.