Cardiff Blues have today announced new naming rights for our iconic home - now to be known as "BT Sport Cardiff Arms Park" - following a ground-breaking deal with BT Sport.
BT Sport today (Monday) announced to the media at the BT Sport Cardiff Arms Park that it had agreed a new sponsorship deal across the four Welsh regions - the Blues, Scarlets, Ospreys and Dragons.
The multi-million pound agreement over three years is the largest joint sponsorship in the history of the four regions and signals an exciting future partnership ahead between the successful broadcaster and Welsh regional rugby.
The home of the Blues will now be known across the rugby world as the "BT Sport Cardiff Arms Park".
The Cardiff Blues shirt sponsorship continues with Airbus Group, with BT Sport becoming kit sponsor to Cardiff Blues Women's Rugby.
Richard Holland, Chief Executive at Blues, described the news as a 'momentous day' in the history of the region and Welsh rugby as a whole.
"It is an exciting day for Cardiff Blues and our supporters," he said. "We have a collaborative agreement between the four regions with BT Sport that can only benefit the regions and the community game in Welsh rugby.
"BT Sport has put their name to our home venue while we have retained our historical roots. It is a momentous day for us and I'd like to thank those at Cardiff Athletic Club who have also been involved in negotiations. It was important to keep 'Arms Park' in the title and we are delighted to achieve that.
"We are naturally very pleased that BT Sport has recognised the importance of our home in world rugby and we now look forward to a long and successful association with them.
"We set several objectives at Cardiff Blues and one of those was to become a sustainable business. We have done that since our return to the now BT Sport Arms Park.
"We now need to be competitive on the pitch and take the region forward. We're grateful to BT Sport for putting its faith in the four regions and we now look to exciting season of rugby in 2014/15."
Cardiff Blues travel to Myreside on Friday to take on Edinburgh Rugby in a crucial Guinness PRO12 clash, and with Wales facing Scotland in the RBS 6 Nations at BT Murrayfield on Saturday, it promises to be a weekend of non-stop rugby action at the Scottish capital. Here are some useful advice to Cardiff Blues travelling supporters.
To celebrate the opening of the newly refurbished Guinness PRO12 Pack Bar, the world famous Irish brewer will be offering supporters free pints of the black stuff ahead of Saturday's clash with Ulster.
'TACKLE' - the first-ever joint community rugby initiative between the four professional teams in Wales has been launched (today Weds 19th October) bringing an inspiring new rugby education programme to young people in Communities First areas. Partners in the project were joined by Wales' star rugby internationals Sam Warburton (Cardiff Blues), Alun Wyn Jones (Ospreys), Gareth Davies (Scarlets) and Hallam Amos (Newport Gwent Dragons), for the launch at Aberdare Community School.
A last minute Jarrod Evans penalty ensured Cardiff Blues Premiership Select finished their British and Irish Cup campaign on a high, with a 24-21 victory over London Scottish at Athletic Ground on Friday.