Cardiff Blues have today announced new naming rights for our iconic home - now to be known as "BT Sport Cardiff Arms Park" - following a ground-breaking deal with BT Sport.
BT Sport today (Monday) announced to the media at the BT Sport Cardiff Arms Park that it had agreed a new sponsorship deal across the four Welsh regions - the Blues, Scarlets, Ospreys and Dragons.
The multi-million pound agreement over three years is the largest joint sponsorship in the history of the four regions and signals an exciting future partnership ahead between the successful broadcaster and Welsh regional rugby.
The home of the Blues will now be known across the rugby world as the "BT Sport Cardiff Arms Park".
The Cardiff Blues shirt sponsorship continues with Airbus Group, with BT Sport becoming kit sponsor to Cardiff Blues Women's Rugby.
Richard Holland, Chief Executive at Blues, described the news as a 'momentous day' in the history of the region and Welsh rugby as a whole.
"It is an exciting day for Cardiff Blues and our supporters," he said. "We have a collaborative agreement between the four regions with BT Sport that can only benefit the regions and the community game in Welsh rugby.
"BT Sport has put their name to our home venue while we have retained our historical roots. It is a momentous day for us and I'd like to thank those at Cardiff Athletic Club who have also been involved in negotiations. It was important to keep 'Arms Park' in the title and we are delighted to achieve that.
"We are naturally very pleased that BT Sport has recognised the importance of our home in world rugby and we now look forward to a long and successful association with them.
"We set several objectives at Cardiff Blues and one of those was to become a sustainable business. We have done that since our return to the now BT Sport Arms Park.
"We now need to be competitive on the pitch and take the region forward. We're grateful to BT Sport for putting its faith in the four regions and we now look to exciting season of rugby in 2014/15."
Judgement Day III is on target to break the all-time attendance record for a Welsh regional rugby match at the Millennium Stadium on Saturday 25th April, after ticket sales went through the 40,500 mark today.
Cardiff Blues face Zebre in the last Guinness PRO12 game of the season at BT Sport Cardiff Arms Park on Saturday, May 16 (kick-off 3pm) - and the ladies of the region are invited to come along and enjoy a special day with the Blues!
Cardiff Blues are hosting a special Open Evening this Wednesday night at BT Sport Cardiff Arms Park to give prospective students and parents the chance to discover more about our new and exciting rugby education programme.
Our Cardiff Blues Rugby Camps return this Easter to give children right across our region the opportunity to participate in rugby during the holidays - and after selling out our last two camps you can book NOW to avoid any disappointment!
The players at Cardiff Blues will be hoping to play with some true Gallic flair for the rest of the Guinness PRO12 season - after the region teamed up with a successful French bistrot in the Welsh capital.
Cardiff Blues will be celebrating St David's Day when the region faces Edinburgh Rugby at BT Sport Cardiff Arms Park on Sunday afternoon (kick-off 12.45pm) - with hundreds of children invited as part of our Regional Schools Day.
Fine footwear retailer The Brogue Trader - one of the official sponsors of Cardiff Blues - is celebrating after being recognised by the British Footwear Association at its annual Footwear Industry Awards.
Battling Cardiff Blues produced a second half performance packed full of character and spirit to push Ulster Rugby all the way in an absorbing Guinness PRO12 encounter at a packed out Kingspan Stadium.
Argentine ace Joaquin Tuculet scored a sensational try in the eighth minute of injury time as Cardiff Blues produced an astonishing finale to snatch victory over Connacht Rugby after an unbelievable Guinness PRO12 encounter.