Robert Norster, CEO of the Cardiff Blues, commented "We are delighted to have Canterbury of New Zealand on board with the Cardiff Blues. Their quality of product, strong brand presence and geographical distribution makes them an ideal partner that fits perfectly with our existing sponsor base."
Gordon Cameron, General Manager, Canterbury Europe, commented "The Cardiff Blues brand is an exciting addition to our portfolio of teams worldwide, and particularly to our stable of UK and Irish teams. There is great synergy between the two brands and we look forward to a long and mutually beneficial partnership that will help grow our business in Wales."
The sponsorship takes effect from 30th June 2004.