The campaigns asks the thousands of children in primary and secondary schools across Wales to take part in special activities throughout the week, and on Blue Friday (24 November) wear something blue to show their support, and respect for others.
Robin said: "More and more is being done in schools to make children realise they are not alone, and we need to make children and young people aware that there are people to help.
"It is important that witnesses to bullying don't just stand by and watch it happen, everyone has a voice and everyone should speak up.
"Wearing something blue is a visible statement of support for this important cause and can be anything from a hat to a sock. It doesn't really matter what the item is, it's more a symbol of the fact that people want to stamp out bullying."
Minister for Education Lifelong Learning and Skills Jane Davidson said:" The Assembly Government wants to get the message across that when others stand by and do nothing it actually encourages bullying tactics. We want to get straight to the point to change behaviour so that from now on, people will step forward, have a mutual respect for each other and help tackle bullying together."
More information on Respecting Others Week can be found by logging onto www.respectingothers.org.uk