Cardiff Blues Chairman Peter Thomas said : "Cardiff Blues is one of the most recognisable Welsh brands and so we feel it is important for us to have a presence in an event such as B2B Wales".
"Rugby is the number one sport in Wales and Cardiff Blues is fortunate enough to have a cross-section of sponsors in the business community".
"Such partnerships are crucial in today's professional rugby environment whether we are working with a large low cost airline such as bmi baby, to local firms".
The exhibition is expected to attract up to 3,000 visitors. For more information visit http://www.b2bwales.co.uk/