Willis Halaholo has urged Cardiff Blues to maintain a Test match mentality ahead of Friday's clash with Zebre in the Guinness PRO12 (7.05pm).
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors, with 80% of this model range exported to over 170 countries.
Land Rover's partnership with Cardiff Blues is the latest addition to the company's long standing support of rugby at all levels of the game; from grassroots to the elite.
The three-year deal is the first time Land Rover has directly supported the game in Wales and is testament to its commitment to investing in rugby in the UK.
As part of the partnership, Land Rover will be well placed to engage its established network of retailers in the region with rugby and Cardiff Blues, helping strengthen ties with the local community.
Land Rover's support of rugby has extended to two Rugby World Cup tournaments in 2011 and 2015 as Official Sponsor and a Worldwide Partner respectively as well as six British & Irish Lions Tours, including the upcoming Tour to New Zealand in 2017.
In the UK, Land Rover's investment in rugby includes, Official Vehicle of Premiership Rugby, Main Club Partner of English Premiership Rugby side Wasps and Title Sponsor of the UK grassroots rugby programme, the Land Rover Premiership Rugby Cup, which has been engaging the next generation of rugby players for nearly a decade.