A spokesman for The Live Lounge said: "The Live Lounge is well known for our live music and entertainment but we really do consider ourselves to be a rugby bar too! Always breaking from our consistent schedules to show internationals and other big games as well as raising our entertainment budgets around internationals, cup finals and Blues games to create the most buzzing atmosphere possible!
"We are delighted to have the opportunity to work with the Blues and build a long standing relationship together. We take great pride in seeing our name emblazoned on the kit and around the ground! It's great to have an involvement with our local team and Welsh Rugby generally."
For more information on the Live Lounge visit www.thelivelounge.com or find them on twitter @liveloungeCDF or facebook.